Joico Lumishine 10nb/10.072 Natural Beige Lightest Blonde Permanent Creme Hair Color 2.5oz 74ml

Sep 09,2026

I’ve been using Joico Lumishine for years, and the 10NB Natural Beige Lightest Blonde shade is absolutely perfect for my hair. The color comes out vibrant and natural-looking, and it..... More

I’ve been using Joico Lumishine for years, and the 10NB Natural Beige Lightest Blonde shade is absolutely perfect for my hair. The color comes out vibrant and natural-looking, and it leaves my hair feeling soft and healthy rather than dry or damaged. The creme formula is easy to apply and covers grays well. I highly recommend this product to anyone looking for a long-lasting, beautiful blonde color!
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Aug 08,2026

I absolutely love Joico Lumishine 10NB! The color came out exactly as described—natural beige lightest blonde—and my hair feels so soft and healthy after using it. The cream formula was..... More

I absolutely love Joico Lumishine 10NB! The color came out exactly as described—natural beige lightest blonde—and my hair feels so soft and healthy after using it. The cream formula was easy to apply and didn’t have that harsh chemical smell. It covered my grays completely and lasted for weeks without fading. Definitely my go-to permanent hair color from now on!
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Jul 31,2026

I really like how vibrant and natural the color looks after using Joico Lumishine in Natural Beige Lightest Blonde. It left my hair feeling soft and shiny, which is a..... More

I really like how vibrant and natural the color looks after using Joico Lumishine in Natural Beige Lightest Blonde. It left my hair feeling soft and shiny, which is a big plus. The only downside is that the coverage wasn’t as even as I expected, so I had to touch up a few spots. Overall, a solid product that works well but could improve on consistency.
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