Inspired by a deep longing for self-expression and authenticity, tbh - true beautiful honest provides a truly unique, beautifully authentic and genuinely honest solution to hair coluring. It's truly unique. It's beautifully authentic. It's genuinely honest.
Schwarzkopf tbh – true beautiful honest Permanent Color Cream – 2.1 oz tbh – true beautiful honest by Schwarzkopf Professional is a modern, permanent hair color line that embraces natural-looking, multi-dimensional results with up to 100% gray blending. Designed for clients who want subtle, honest beauty, tbh delivers natural tone direction, a luminous finish, and gentle color performance that respects the integrity of the hair. Formulated with naturally-derived ingredients and reduced ammonia, tbh is Schwarzkopf's more mindful approach to color — offering conscious beauty without compromise.
Key Benefits: Permanent hair color with natural, multi-tonal reflect for soft, luminous results Up to 100% gray blending for subtle, natural coverage Low ammonia formula with a mild fragrance Powered by natural oils and botanical ingredients for enhanced shine and care Offers true-to-tone results while respecting the hair’s natural highs and lows Ideal for color-first clients and those seeking low-commitment, natural color transformations
Natural-derived ingredients: Up to 92% naturally derived components in some shades Botanical oils (including argan and macadamia oil) help nourish and protect the hair during coloring Reduced ammonia content for a gentler experience without sacrificing performance Microfine pigments ensure even color distribution and soft tonal blends
Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Glyceryl Stearate SE, Ammonium Hydroxide, Glycerin, Octyldodecanol, Sodium Cetearyl Sulfate, Ethanolamine, Vitis Vinifera (Grape) Seed Oil, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium Sulfite, Hydroxyethyl-p- Phenylenediamine Sulfate, Sodium Chloride, Etidronic Acid, Resorcinol, Sodium Sulfate, Ascorbic Acid, 2-Methylresorcinol, 5-Amino-6-Chloro-o-Cresol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol HCl, 1- Hydroxyethyl 4,5-Diamino Pyrazole Sulfate
Mix color with developer in the recommended ratio. Apply on damp hair where required. Process visually 30-45 minutes. Then rinse well. Mixing Ratio: 1:1 ( 1 part of color + 1 part of developer) Development time: 30-45 min Recomended developer: Igora Royal Oil Developer (3%, 6%, 9%, 12%) or Igora Vibrance Activator Lotion (1.9%) DEVELOPER 1,9%/6 Vol. - for pastel results or gloss service 3%/10 Vol. - colouring darker or on pre-lightened hair 6%/20 Vol. - up to 1 level of lift or tone-on-tone colouration 9%/30 Vol. - up to 2 levels of lift with 10- shades on base 7 or lighter 12%/40 Vol - up to 3 levels of lift with 10- shades on base 7 or lighter PASTEL TONING Ideal for level 8 or 9 or pre-lightened hair Mix 1:2 with Igora Vibrance Activator Lotion (1.9%) Apply evenly on towel-dried hair Process up to 15 minutes - allow visual control GREY HAIR For more than 50% of white hair: Mix 2:1 with a natural shade.
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Sep 09,2026 
I’ve been using the Schwarzkopf TBH 5-49 Cool Light Brown Beige Violet for a few weeks now, and I’m really impressed with the results. The color turned out exactly as..... More
I’ve been using Schwarzkopf TBH 5-49 Cool Light Brown Beige Violet for a few weeks now, and I’m really impressed. The color turned out exactly as described—beautiful, natural-looking with a..... More