Joico Colorful Anti-fade Shampoo For Long-lasting Color Vibrancy 10.1oz 300ml

 Joico Colorful Anti- Fade Shampoo for long- lasting color vibrancy -  The JOICO Colorful Anti-Fade Shampoo aims to safeguard the vibrancy of your hair by effectively eliminating daily build-up and debris, all while maintaining the vividness of your hair color. Additionally, this shampoo strengthens your hair, making it up to 3 times more resistant to breakage, while simultaneously promoting a healthy and robust appearance. Despite its potency, the shampoo remains gentle enough to cleanse both your hair and scalp. The inclusion of pomegranate extract, which is rich in antioxidants, helps to protect the longevity of your hair color. To further support the preservation of your hair's vibrancy, the shampoo is infused with Smartrelease™ Technology, a patented formula that slowly releases beneficial ingredients like keratin and rosehip oil. The addition of nourishing camelia oil leaves your hair with a glossy and high-shine finish.