Alter Ego Techno Fruit Color 7/44 Blonde Intense Copper Permanent Hair Coloring Cream Keratin Delivery System 3.38 Ounce 100 Milliliters

Alter Ego Techno Fruit Color is a high-performance professional permanent hair color designed to deliver rich, vibrant, and long-lasting results while respecting the health of the hair. Created for salon use, it provides exceptional color accuracy and up to 100% gray coverage, ensuring even, reliable results from roots to ends. The extensive range of intermixable shades allows complete creative freedom, making it easy to customize tones, enhance natural color, or achieve bold, transformative looks.

At the heart of the formula is an advanced Keratin Delivery System that helps carry color pigments deep into the hair fiber while simultaneously reinforcing and restructuring the hair during the coloring process. This technology works in synergy with a blend of carefully selected nourishing ingredients, including coconut oil, cottonseed oil, honey, silk proteins, and antioxidant-rich fruit extracts. Together, these components help protect the hair, improve elasticity, and maintain moisture balance, leaving hair stronger, softer, and more manageable after coloring.

Alter Ego Techno Fruit Color is designed to offer powerful yet controlled lightening, delivering up to three levels of lift with standard shades and enhanced lift with specialized formulations, all while preserving the hair’s natural feel. Its creamy, conditioning texture ensures easy mixing, precise application, and uniform color distribution when used with the appropriate developer. The formula helps smooth the cuticle, resulting in intense shine, enhanced color depth, and long-lasting brilliance that resists fading.

Ideal for professionals seeking dependable performance and clients who value both color intensity and hair care, Alter Ego Techno Fruit Color combines advanced color technology with conditioning treatment benefits. The result is vibrant, durable color, superior coverage, and visibly healthier-looking hair with a polished, salon-quality finish.

Made in Italy

ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product.